About

I’m hella passionate about people, music, storytelling and forks.

No, seriously. Forks.

They’re a very useful utsensil. Sturdy handle to hold, multiple prongs emerging from one head.

I love that. Multiple perspectives…one project.

Forks are also great for stabbing (gentle). You can use a fork to poke into the surface of a good cheesecake. To get to the crumb.

You can also use a fork to really dig into the layer of your favourite dish.

Kind of like how you can poke around at a new, juicy project.

I think you get the message. I say I like forks, but what I really mean is: I love that feeling when there’s a new project, and I can look at it from multiple perspectives, and I can get my hands dirty with a new strategy and an awesome team.

And I think you also get the underlying message: I love saying things that start from other things. I love twists and turns and hidden messages, hidden doors.

If you know a good hidden bar please tell me. But more importantly, because this is a work website – 

If you know of a great project that needs a strategist to poke around and under something more meaningful and impactful beneath briefs and in between black and white text,

I’m your girl. Reach out!