SKINARMA: An Artiste’s Best Friend

I got to know of SKINARMA through a friend. It’s a brand retailing iPhone cases and accessories – which doesn’t seem like much.

But it was everything. In a world where everyone has their phone – and usually, it’s an iPhone – glued to their hands, cases and accessories are basically public declarations of colours, messages and styles you like.

SKINARMA’s differentiating factor wasn’t actually their cases. It was their lanyards: and in an era where fanny packs are “so unc”, lanyards were unfortunately lumped into the category of being…a little uncool.

But what if…we showed the lanyards as completely integral to the lives of really, really, cool people?

For six months, I worked with global acts to elevate SKINARMA’s presence via differentiated social posts.

Beauz showed their audience that SKINARMA was the ultimate accessory for high-impact performers.

Bela showed the world that SKINARMA was the chicest, safest way to add meaning and colour to the everyday.

As an added touch, Yaung exemplified the duality of SKINARMA: rugged yet stylish. Accessories for men? Hell yes.