I had the honour of hosting @bela, a regional actress and celebrity in Singapore during the Singapore Grand Prix. I coordinated an appearance with Hennessy and built in non-competing brand collaborations with Bvlgari to create the perfect dress-up experience. But to keep the branded content separate, I conceptualised a dinner with Violet Oon Singapore, staging a dining photoshoot with Bela in Bvlgari, pre-club appearance: the perfect Formula 1 fuel and the right branded content for a celebrity actress.
Yaung shows Crash Adams the ‘Good Side’ of Singapore
With two months until viral hitmaker Crash Adams was in SG, I knew I had to get my rapper, Yaung on their radar.
With a two-pronged social strategy, I got Crash Adams to repost my rapper’s rendition of ‘Give Me a Kiss’, their first viral song, and re-discover him on the streets of Bugis in Singapore. Together, they created a freestyle rap verse that made waves – with over 1B+ views on TikTok, Douyin, YouTube and Instagram. Watch the other versions here, here and here.
Eat Your Make-Up!
Läderach partnered with rising star make-up artiste Victoria Hwang to create a date-night look inspired by the FrischSchoggi Sticks and FrischSchoggi Hearts from our Valentine’s Day collection.
Fresh chocolate, a fresh look – married in the perfect lo-fi format (a GRWM) for high-impact social storytelling.
Watch how we exemplified craftsmanship in chocolate and creativity here.
Athena Tan 