I had the honour of hosting @bela, a regional actress and celebrity in Singapore during the Singapore Grand Prix. I coordinated an appearance with Hennessy and built in non-competing brand collaborations with Bvlgari to create the perfect dress-up experience. But to keep the branded content separate, I conceptualised a dinner with Violet Oon Singapore, staging a dining photoshoot with Bela in Bvlgari, pre-club appearance: the perfect Formula 1 fuel and the right branded content for a celebrity actress.
Yaung shows Crash Adams the ‘Good Side’ of Singapore
With two months until viral hitmaker Crash Adams was in SG, I knew I had to get my rapper, Yaung on their radar.
With a two-pronged social strategy, I got Crash Adams to repost my rapper’s rendition of ‘Give Me a Kiss’, their first viral song, and re-discover him on the streets of Bugis in Singapore. Together, they created a freestyle rap verse that made waves – with over 1B+ views on TikTok, Douyin, YouTube and Instagram. Watch the other versions here, here and here.
Eat Your Make-Up!
Läderach partnered with rising star make-up artiste Victoria Hwang to create a date-night look inspired by the FrischSchoggi Sticks and FrischSchoggi Hearts from our Valentine’s Day collection.
Fresh chocolate, a fresh look – married in the perfect lo-fi format (a GRWM) for high-impact social storytelling.
Watch how we exemplified craftsmanship in chocolate and creativity here.
Now It Feels Like: M4 Macbook
Apple chose to debut one of its newest MacBooks with Yaung, a rapper who marches to the beat of his own music. He’s known from working in bedrooms, on airplanes, producing on trips or anywhere he can mount his Macbook on.
So we brought the most portable machine around to Bali, where Yaung put together his latest single for 2026. Working overseas used to feel like a compromise – now it’s so comfortable, it feels like a luxury.
Athena Tan 